View Selected Campaigns
Shilpa Das

Direct, high-concept campaign strategy.

Replacing bloated agency teams with sharp copywriting and uncompromising creative direction. Built for scaling DTC brands and mid-market B2B companies who need immediate leverage.

Extreme close-up of a marked-up print ad concept, bold black marker corrections, harsh direct sunlight, stark shadows, 35mm.
Extreme close-up of a marked-up print ad concept, bold black marker corrections, harsh direct sunlight, stark shadows, 35mm.
Wide cinematic 35mm shot of a minimalist billboard on a concrete urban building under direct harsh sunlight, deep black shadows.
Wide cinematic 35mm shot of a minimalist billboard on a concrete urban building under direct harsh sunlight, deep black shadows.
Hands holding a stark black-and-white storyboard layout on a concrete table, dramatic key light, high contrast, 35mm.
Hands holding a stark black-and-white storyboard layout on a concrete table, dramatic key light, high contrast, 35mm.
Case Studies

Conversion-backed creative leverage.

Three distinct campaigns built on unfiltered strategy and zero fluff. Every execution is designed to command attention and drive hard performance metrics.

+142%

DTC Acquisition Lift

$3.4M

Attributed Pipeline

4.2x

Ad Spend Return

The Neue Ritual Campaign

Apex Ledger Positioning

The Outlaw Apparel Launch

A complete visual and copy overhaul for an organic wellness brand. We replaced safe, predictable lifestyle imagery with stark, high-concept typography that cut acquisition costs in half.

Re-positioning a complex B2B fintech platform. By stripping away corporate jargon and launching a direct-mail campaign, we established immediate authority with enterprise CMOs.

A high-impact digital campaign for a premium streetwear brand. We crafted unfiltered copy and raw, cinematic assets that drove record-breaking launch-day conversions.

Client Verdict

Shilpa delivered three campaign concepts in a week. No bloated decks, no fluff. Just pure creative leverage that immediately moved our performance metrics.

VP of Growth, Neue Wellness

Book Campaign Briefing

Launch your next campaign.

Available for select Q3/Q4 creative direction and copywriting. Book a direct line briefing to discuss your metrics and creative strategy.